Monday, November 03, 2008

From design to meaning: a whole new way of presenting?


My favorite book of the summer is Daniel Pink's A Whole New Mind. A simple book in many ways, and a most profound and well-researched one as well. At 267 pages (in paperback), it's a quick read. In fact, I read it twice, the second time underlining, highlighting, and taking notes as I went along. "The future belongs to a different kind of person," Pink says. "Designers, inventors, teachers, storytellers — creative and empathetic right-brain thinkers whose abilities mark the fault line between who gets ahead and who doesn't." Pink claims we're living in a different era, a different age. An age in which those who "Think different" may be valued even more than ever.


Read more at Presentation Zen

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