Why aren't people listening to what I think I'm saying? Conclusion of the series The Three Legs of Trust.
In several earlier columns, I pointed out the three legs of trust: character, competence, and communication. All three are necessary to gain and maintain credibility as a ministry leader. But of the three, communication often seems to be the least recognized as a component of trust.
By communication, I don't mean the communication of God's Word from the pulpit. I'm talking about leadership communication, the kind of communication that can help or hinder your church's attempts to row together in the same direction. Whether at the visionary, missional, strategic, or tactical levels, good communication is crucial to ministry effectiveness and to your personal credibility as a leader.
Years ago, when my husband and I signed the contract to purchase our first house, our real estate agent told us, "Congratulations, you're halfway there!" We didn't realize that agreeing on a price was only the first step of the process. Next, we had to find a lender, arrange for an inspection and appraisal, work through the entire loan process, and secure insurance, not to mention manage all the documentation needed to actually close on the house.
In the same way, many leaders fail to realize that reaching a decision on an issue is not the end of the process, but the beginning. The communication (or lack thereof) that follows is just as important as the decision itself.
How can you tell whether your communication is effective? There are several indicators that can help you evaluate this element of your leadership.
Read more at CT Leadership Journal