Raytheon CEO turns lessons learned into hit booklet

When William Swanson joined Raytheon as a young engineer in 1972, he was timid and sat quietly scribbling notes at meetings. Decades of observations and wisdom have been boiled down into 33 concise leadership tips that Raytheon had printed into a 3½-by-6-inch booklet called Swanson's UnWritten Rules of Management.

By word of mouth, it is turning into one of the hottest underground leadership books in memory. So far, Raytheon has given out 100,000 copies. Swanson, 56, spoke with USA TODAY corporate management reporter Del Jones.

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